Consulting areas
Category Management
Planning and controlling
Visual Brand Management
Retail Strategy
Industry Strategy
Cross-Channelling
Cooperation Management
Brand Management
Supply Chain Management / Logistics
Category Management
The consequent orientation on the end customer's needs represents the most important factor for success in the fashion sector. In this context "legibility" of the floor space is of vital importance.
With this in mind, it is the central objective of category management to structure the entire offer into customer oriented collections of complementary products, so called categories, and transport these, clearly defined, to the end customer – a great challenge in the light of constantly changing assortments.
Together with the person responsible for the respective category, h+p restructures the floor space from the customer's viewpoint. To plan the relevant assortment, a process is implemented that starts with the first idea in the buyer's head and ends on the shop floor.
Planning and controlling
Requirements for planning and controlling grow continuously: Vertical systems in the market are permanently setting higher standards. The methods applied to achieve the desired objective can vary greatly.
The common factor in all solutions is that they must be easy and fast to implement in order to enable those responsible to intensify their planning in a given time frame. The consumer responds to this with additional revenue and better earnings on the shop floor.
Based on the schematic planning loop depicted, h+p develops with you, your individual path to success, taking all your company specific potentials and challenges into consideration.
Visual Brand Management
Store design, Merchandise presentation and brand communication are deciding factors for the successful implementation of retail concepts. These must be aligned to create a holistic ambience and attractive imagery for customers that makes it easy for them to orientate and inform themselves and to purchase.
Our list of services range from the "Big Picture" to the smallest detail: from defining brand contents through floor space planning (among others assortment neighbourhoods, Lead Shop placements, integration of convenience areas and emotionalising concepts, exact aggregate capacity calculations) to the creation of VM-Guidelines and practical employee training that guarantees the consequent and sustainable implementation of the concept contents.
Together with you, h+p develops concepts that, at the PoS, rise above those of the competition. Our concepts integrate the results of detailed Store Checks, assortment and target group analyses as well as KPI's and brand values. Together with you, h+p creates a brand world and designs this in accordance with today's emotions and values. Throughout the year we search the whole world for trends and bring the inspirations gained straight to you every time.
Retail Strategy
The consumer is more complex than ever before. Sometimes purchasing is regulated by reason and price, other times purely emotional and with the unconditional desire for something new or for a certain brand. The purchasing channel is chosen according to the immediate situation. Taking the triumphs of on-line shops into consideration means that stationary retailing must therefore be even more prominently positioned.
Some examples of questions that will be answered in the framework of strategy development:
- Which sectors will be dealt with?
- Which combination of style groups will be found on the shop floor?
- Which supplier portfolio makes sense and how can the stationary retailer cooperate best with its partners to create a win-win situation?
- Which skill sets will the team need in the future and how can the company prepare itself in advance for up and coming staff shortages?
- What motivation can retailing offer its VIP customers within the customer management framework?
- How can communication channels be combined sensibly?
- Which services will be crucial for the future?
h+p is not only your competent and innovative partner for developing concepts, but is your companion for successful implementation e.g. with benchmarking. Increased returns and company values are the result!
Industry Strategy
The number of fashion manufacturers in Europe has decreased strongly in the last ten years. The main reason for this as seen by h+p is that many companies are lacking a clear profile and are not responding enough to international markets. The requirements for vertical markets are continuously rising.
h+p supports companies who build new structures with the aim of reacting quickly to changes in the market, growing for the future, optimising returns and securing the business model.
The cooperation with h+p begins with a detailed analysis in order to achieve an optimum knowledge of the strengths and weaknesses of the company as well as its cultural background and individual targets. The competitive environment and market development will also be evaluated.
Strategic objectives will be prioritized in the different company dimensions, Quick-Win themes will be developed and a time focussed master plan created.
Cross-Channelling
On-Line retailing is developing an enormous dynamic and the forecasts are growing week by week. The Internet plays an ever increasing role in all phases of the consumer search and purchase process.
The best possible integration of this channel into the existing business model is a major challenge, particularly due to the necessity of rethinking in many different areas. The direct involvement of the end-user in existing processes will play a central role.
h+p accompanies you with the development of multi-channel strategies and the implementation of the core process. While doing so, we are constantly aware of how vitally important for success it is to harmonize with your organization and to deal with the cultural changes.
Cooperation Management
Cooperation between industry and retail is as old as the branch itself and continues to develop constantly. Now as then, the aim is to increase efficiency on both sides and to optimally supplement each others efforts.
The cooperation management project proceeds through the following phases:
Audit phase
- Review the company and assortment strategy in accordance with possible cooperation objectives
- Survey the current cooperation status and processes
- Determine the potential
Conception phase
- Define the objectives and assumptions of cooperation
- Develop modules and module contents
- Specify contract structures for the defined models
- Define the required communication methods
Implementation phase
- Create the necessary documentation and communication methods
- Develop a business plan to calculate the cost and returns of cooperation
- Develop the negotiation strategy
- Controlling the negotiating phase
h+p supports you in improving your own cooperative capabilities that lead to long term partnerships based on binding targets and values.
Brand Management
A strong brand is like hand-writing: unique and individual. This is why brand identity is the focal point of modern brand management, from which a clear and differentiating brand promise can be drawn.
The brand promise must be kept by the brand manufacturer in all channels and at all times; only then is it possible to build long term confidence between brand and customer that will lead to economic success.
h+p supports your company in its effort to shape its brand core and to align people, processes and structures to its values. Strict management is of central importance for the establishment of a sustained strong and desirable brand. We will therefore familiarize your management with the rules of consistent brand management and sharpen the awareness of your employees in their roles as brand ambassadors.
Supply Chain Management / Logistics
Along with the continuing development of the business models in the outfit sector, logistics and supply chain management must also take the changing market requirements into account. As well as serving the stationary wholesale and retail business (international) -tailored to meet the needs of the different formats- the E-Commerce customers must be excellently cared for with their specific demands.
Defined service levels with regard to delivery times, flexibility or adherence to schedules will set logistic standards. It is the task of logistics and supply chain management to achieve the agreed service levels sustainably at minimum costs. Challenges are especially to be found in the complex structuring of multi channels, verticalisation, international expansion and global sourcing.
Together with you, h+p develops and implements service levels which allow your company to achieve "operative excellence" in the supply chain.
